Allianz, the world’s most valuable insurance brand, according to Interbrand

Allianz has risen from 49th place last year to 43rd place in 2019, becoming the world’s most valuable insurance brand, according to the ‘Best Global Brands 2019’ report published by Interbrand.

Interbrand points to transparency and commitment to the brand internally, and presence externally, as being among Allianz’s most important strengths.

The annual ranking prepared by Interbrand is based on three components: the financial performance of branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has in imposing a premium price or ensuring profits for the company.